Diving into Employee Turnover & Retention; Reasons for employee turnover & how important employee retention & correct resourcing for banking sector in Sri Lanka

What is Employee Turnover?

"Employee turnover refers to the total number of workers who leave a company over a certain time period. It includes those who exit voluntarily as well as employees who are fired or laid off—that is, involuntary turnover" (Holliday, 2021)

What is Employee Retention?

Employee retention can be simply defined as “employees' pattern to stay with their current employer without seeking any potential job opportunities from the competitors”

                                                                                          (Insperity Staff,2024)

Why would people tend to seek new opportunities or prefer for a change of environment regularly?

From 2022 until mid 2023 most of the banks' retention ratio dropped considerably. As per my personal opinion I think economic condition of Sri Lanka highly impacted to this. So, this was the reason of many bankers who were in higher positions of their respective organizations left the country even as a migrant student or for low grade job vacancies comparing to their current designations. 

According to a webinar held in 26.09.2023, Hatton National Bank (HNB) Managing Director/Chief Executive Officer Jonathan Alles said that "Sri Lanka has 24 licensed commercial banks operating within the country and according to a report by Capital Alliance Ltd. (CAL), about 3,000 staff have left the nine listed commercial banks in 2022, which is a 67.8% increase compared to 2021"

Identified main reasons for employee turnover in Sri Lankan banks

01. Migration
02. Higher Studies
03. Personal Reasons
04. To join other organizations
05. To join competitor organizations
06. Retirement

Comparison of employee turnover ratios of a leading bank in Sri Lanka
















(Sampath Bank PLC, 2023)

How the banks try to mitigate employee turnover by increasing the retention?

01. Open up new vacancies with good offers

02. Opportunities given to existing staff members for promotions or salary revisions 

03. Employee referrals programs conducted for new vacancies to find potential people who is recommended by existing staff members

Why employee retention is important for banks?

It is important to maintain a healthy retention ratio in order to reduce recruitment cost & most importantly to reserve high potential, experienced & expertise employees to the bank . Especially in banking industry high turnover ratio can be seen within the employees in between 30- 45 age range. This is the young & more experienced staff members who is also more tech-savvy. As we move into more digitalization world & where most of the banking activities connected to digital platforms it is important to keep potential employees retain in banks.
Moreover, the banks had to face severe profit & recovery loss due to COVID 19 outbreak which led to high Non-Payment Ratio (NP Ratio), it is important to retain staff members who has good relationship with customers, who knows the background of customers and as well as who is well versed in recovery. 
In addition to that, from my personal experience I think if there is a continuously changing management role the particular branch and their staff members would not have a clear guidance to achieve their targets and other KPIs. Further, it takes time to adapt to the new people and to the organization more importantly to their working pattern. It is not a good sign for a bank as most of the customers prefer a good relationship with managers and staff members that they are frequently dealing with.

---------------open to discussion-----------------

References

Holliday, M., 2021. What Is Employee Turnover & Why It Matters for Your Business. [Online]
Available at: https://www.netsuite.com/portal/resource/articles/human-resources/employee-turnover.shtml
[Accessed 16 July 2024].

Insperity Staff, 2024. 8 winning employee retention strategies to try today. [Online]
Available at: https://www.insperity.com/blog/employee-retention-strategies/
[Accessed 16 July 2024].

Sampath Bank PLC, 2023. The Journey Beyond - Sampath Bank PLC - Annual Report 2023, Colombo: Sampath Bank PLC

 





Comments

  1. This article provides a detailed examination of employee turnover and retention in the Sri Lankan banking sector. It discusses the primary causes of turnover, such as migration and higher education, and the significant impact of economic conditions on retention rates. And also, The importance of maintaining a healthy retention rate is emphasized to reduce recruitment costs and retain experienced, tech-savvy employees. The article also outlines various strategies banks use to increase retention, including promotions, salary revisions and employee referral programs.

    Great one...!!!

    ReplyDelete
    Replies
    1. Thank you for the valuable feedback!
      Yes, employee referral program is the latest method which my employer started to use in employee resourcing. They even offer cash rewards for each successful recruitment on monthly basis to encourage employees for referral program.

      Delete
  2. This blog effectively highlights the critical issue of employee turnover and its impact on the Sri Lankan banking sector. Anyways, the employee turnover is inevitable in the open contest of workforce in any place across the globe. However, the employee retention can be modernized using the Employer branding concept. (Please visit my blog)

    ReplyDelete
    Replies
    1. These two can be define as interconnected concepts that are essential to attracting and retaining top talent. Your blog highlighted and dive more into the employee branding. When U relate it to Sri Lankan Banking Sector, one of my previous organization's co-worker who had 5+ years of experience resigned and join a public bank as a trainee mainly because of this employer branding.

      Delete
  3. Your blog insightfully addresses employee turnover in Sri Lankan banks, highlighting economic impacts, compelling statistics, and key reasons for turnover. Effective retention strategies like promotions and referrals are noted. Emphasizing the importance of retaining experienced, tech-savvy staff for digital banking growth and customer satisfaction is particularly valuable. Great analysis!

    ReplyDelete
    Replies
    1. Great to see your interest on this post. Thank you for the highlighting the retaining strategies. Nowadays, most of the employees leave the job for better salary and recognition in this field.

      Delete
  4. This blog clearly explains about employee turnover in banking sector. Due to economic situation of our country most of the employees resign from the jobs specially for migration and higher studies. So banking industry use different strategies to overcome this issues and for employee retention. And also this blog clearly defines the importance of employee retention in banking industry. This article is very important to all the other industries too!

    ReplyDelete
    Replies
    1. I totally agree with your remark. economic condition and unbearable personal tax led to increase of employee turnover in the industry. However, with comparing to 2022 and end of 2023 , employee turnover ratio is getting decrease.

      Delete
  5. Very detailed article about employee turn over in banking sector.Employee turnover occurs not just in the banking industry but also in the private sector.We can apply mitigation methods to other sectors as well.Sometimes it takes time to get confirmation in the job.Reduced periods of probation and performance reviews prior to confirmation will lower employee turnover in the industry.However great analysis.Looking forward to more articles.

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    Replies
    1. I think then reducing the probation time it is more suitable to apply "fast track programs" in a sector like banks. As an example the probation period of a trainee is 2 years and based on his/her outstanding performance the manager can recommend him for fast track program where the trainee can get permanent in the job within 1 1/2 years than waiting to get the confirmation for 2 years.

      Delete
  6. The blog effectively highlites a critical issue about employee turnover and retention in Sri Lanka's banking sector. It lists the main causes behind high turnover and stresses importance of stability is in avoiding those costs increasing customer relationships. Addressing these problems & concerns is crucial for the success of the organization

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  7. Your article provides a clear overview of how banks can reduce employee turnover through strategies like competitive offers, internal promotions, and referral programs. I appreciated your focus on why retention is critical, especially in light of the challenges posed by digitalization and the impacts of COVID-19.Your insights into the importance of retaining experienced, tech-savvy employees and the negative effects of frequent management changes on customer relationships are particularly valuable. Overall, your discussion highlights the need for a stable and skilled workforce in the banking sector. Thank you for the thoughtful analysis!

    ReplyDelete
  8. An article relevant to this day and age, especially with the high turnover not only in the country but globally. Given that employ retention is crucial in a lot of industries such as banks when it comes to the upper enchelons of middle management, I think the suggestions high lighted to in this blog should be seriously considered

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  9. Great article that explains the key factors affecting employee turnover and retention rates. It's full of great details, theories, and real-life examples that make it a really interesting read.

    ReplyDelete
  10. In a digitally transforming banking landscape, strong retention is essential for keeping talent and avoids the cost of high recruitment bills but also protects valuable customer relationships. Well Written Article !!

    ReplyDelete
  11. A hot topic in the industry explained theoretically with relevant statistics and theories. The loss of expertise staff in a bank where they are engaged in a very competitive environment is an utmost important aspect to be considered and taken care on immediate basis.

    ReplyDelete
  12. This blog post provides a thorough analysis of employee turnover and retention, especially within the Sri Lankan banking sector. It highlights the significant impact of turnover on banks, including the economic factors driving migration and job changes. The post emphasizes the importance of retaining skilled employees to maintain efficiency, customer relationships, and organizational stability. The strategies employed by banks to improve retention and manage turnover are also well explained, making this a valuable read for understanding how banks can address these challenges effectively.

    ReplyDelete
  13. It is streamlined for clarity and flow. This was made for emphasizing the key areas to make it more concise and professional.

    ReplyDelete
  14. Kasun Hennayaka9 August 2024 at 23:24

    This article provides detailed analysis about employee retention. If you can add the mitigation plan for staff turnover also will be added information for the article.

    Kasun Hennayaka

    ReplyDelete
    Replies
    1. Thank you very much for your kind suggestion. Will add the same to the posts in due cause.

      Delete

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